Integrating the marketing research and marketing strategy courses
Year of publication: |
2017
|
---|---|
Authors: | McCollough, Michael A. ; Shook, Steven R. |
Published in: |
Journal of the Academy of Business Education : JABE. - Philadelphia, Pa. : ABE, ISSN 1528-0721, ZDB-ID 2501177-7. - Vol. 18.2017, p. 187-200
|
Subject: | Integration | Marketing Research | Marketing Strategy | Capstone Project | Marketingmanagement | Marketing management | Marktforschung | Market research |
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