A marketing strategy for a new functional fish
Luis Nobre Pereira, Júlio Costa Mendes & Joana Pimentel Mendes
| Year of publication: |
2017
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|---|---|
| Authors: | Pereira, Luis Nobre ; Mendes, Júlio ; Mendes, Joana Pimentel |
| Published in: |
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1365-7305, ZDB-ID 1408966-X. - Vol. 21.2017, 3, p. 334-354
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| Subject: | Consumer behavior | functional fish | market segment | marketing research | marketing strategy | Marketingmanagement | Marketing management | Wiederholte Spiele | Repeated games | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Marktsegmentierung | Market segmentation | Theorie | Theory | Fischmarkt | Fish market | Fischerei | Fisheries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13657305.2016.1185197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771039