An Integrative Approach to Innovation Management : Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness
Year of publication: |
2011
|
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Authors: | Zacharias, Nicolas |
Publisher: |
Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden |
Subject: | Unternehmen | Enterprise | Innovation | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Kundentreue |
Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XVII, 97p. 9 illus, digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references |
ISBN: | 978-3-8349-7042-8 ; 978-3-8349-3338-6 |
Other identifiers: | 10.1007/978-3-8349-7042-8 [DOI] |
Classification: | Forschung und Entwicklung ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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