An integrative framework on the psychological variables explaining the consumers' use of e-commerce-based recommendation systems
Year of publication: |
2011
|
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Authors: | Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Rodríguez-Ardura, Inma ; Cabal-Cruz, Claudia C. |
Published in: |
E-business issues, challenges and opportunities for SMEs : driving competitiveness. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-61692-880-3. - 2011, p. 350-364
|
Subject: | Personalisierung | Personalization | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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