Going with the consumer towards the social web environment : a review of extant knowledge
Year of publication: |
2010
|
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Authors: | Rodríguez-Ardura, Inma ; Martínez-López, Francisco J. ; Luna, Paula |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 3.2010, 4, p. 415-440
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Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
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