Integrative Wertschöpfungsprozesse als Umsetzung einer zunehmenden Kundenorientierung im technischen Handel
Marco Schmäh
| Year of publication: |
1997
|
|---|---|
| Authors: | Schmäh, Marco |
| Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 12.1997, p. 135-153
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Make-or- Buy-Entscheidung | Make-or-buy decision | Kompetenz | Competence | Beziehungsmarketing | Relationship marketing | Kernkompetenz | Core competency | Strategie | Strategy | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001229936