Extent: | XVI, 337 S. graph. Darst. 210 mm x 148 mm |
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Series: | Basler Schriften zum Marketing. - Wiesbaden : Springer Gabler, ISSN 2627-8464, ZDB-ID 1447426-8. - Vol. 22 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Zugl.: Basel, Univ., Diss., 2006 |
Notes: | Literaturverz. S. [285] - 320 |
ISBN: | 3-8349-0523-2 ; 978-3-8349-0523-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003414523