Integrierte Preisoptimierung
Michael Löffler
| Year of publication: |
1999
|
|---|---|
| Authors: | Löffler, Michael |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Mathematische Optimierung | Mathematical programming | Theorie | Theory | Preispolitik | Optimierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 201 S graph. Darst 21 cm |
|---|---|
| Series: | Entscheidungsunterstützung für ökonomische Probleme. - Frankfurt, M. : Lang, ISSN 0936-4943, ZDB-ID 1049087-5. - Vol. 17 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Karlsruhe, Univ., Diss., 1998 |
| ISBN: | 3-631-34911-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001353287