Extent: | X, 316 S. : graph. Darst. |
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Series: | Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing. - Vol. 23 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | German |
Thesis: | Zugl.: Köln, Univ., Diss., 1992 |
ISBN: | 3-922292-28-3 |
Source: |
Persistent link: https://www.econbiz.de/10004145555