Integriertes Marketing : Strategie, Organisation, Instrumente
Rainer Busch ; Rudolf Dögl ; Fritz Unger
| Year of publication: |
2001 ; 3., vollst. überarb. Aufl.
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|---|---|
| Authors: | Busch, Rainer ; Dögl, Rudolf ; Unger, Fritz |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Integriertes Management | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 774 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-33664-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004679916