Intensität der Werbeforschung grosser Werbetreibender : eine empirische Untersuchung
von Peter Felser
| Year of publication: |
1991
|
|---|---|
| Authors: | Felser, Peter |
| Subject: | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Konsumgüter | Consumer goods | Schweiz | Switzerland |
| Extent: | XII, 245 S. : zahlr. graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Freiburg i.Ue./Schweiz, Univ., Diss., 1991 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000875480