Intention to purchase counterfeit luxury products : a comparative study between Pakistani and the UK consumers
Year of publication: |
October-December 2017
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Authors: | Hussain, Ammar ; Kofinas, Alexander ; Win, Sandar |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 5, p. 331-346
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Subject: | Counterfeit | ethics | status consumption | Produktpiraterie | Product counterfeiting | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Pakistan |
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