Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated marketing communications (IMC)
Year of publication: |
2021
|
---|---|
Authors: | Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 1, p. 68-83
|
Subject: | customer-centred IMC | inter-country comparison | post-purchase behavior | strategic orientation | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
-
From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent, (2016)
-
Achieving excellence in services marketing : roles in customer delight
Mandal, Pratap Chandra, (2020)
-
Lamberti, Lucio, (2013)
- More ...
-
Butkouskaya, Vera, (2021)
-
Butkouskaya, Vera, (2021)
-
Strategic antecedents and organisational consequences of IMC in different economy types
Butkouskaya, Vera, (2021)
- More ...