Inter-study and intra-study replications in leading marketing journals : a longitudinal analysis
Year of publication: |
2017
|
---|---|
Authors: | Kwon, Eun Sook ; Shan, Yan ; Lee, Joong Suk ; Reid, Leonard N. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 1, p. 257-278
|
Subject: | Marketing | Content analysis | Confirmation bias | Inter-study replication | Intra-study replication | Replication research |
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