Interaction and influence processes in personal selling
Year of publication: |
1971
|
---|---|
Authors: | Davis, Harry L. ; Silk, Alvin J. |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 241848-4. - Vol. 13.1971/72, 2, p. 59-76
|
Subject: | Absatztechnik | Handelspersonal | Marktforschung |
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