Interaction between manufacturer's wholesale pricing and retailers' price-matching guarantees
Year of publication: |
2023
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Authors: | Nalca, Arcan ; Cai, Gangshu |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 11, p. 3736-3751
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Subject: | channel competition | price-matching guarantee | retailer asymmetry | supply chain management | wholesale price discrimination | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Lieferkette | Supply chain | Großhandel | Wholesale trade | Preisdifferenzierung | Price discrimination | Vertriebsweg | Distribution channel | Garantie | Warranty | Einzelhandelspreis | Retail price | Wettbewerb | Competition | Großhandelspreis | Wholesale price |
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