Interaction effects of media and message on perceived complexity, risk and trust of innovative products
| Year of publication: |
2012
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|---|---|
| Authors: | Molina-Castillo, Francisco-Jose ; Lopez-Nicolas, Carolina ; Soto-Acosta, Pedro |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 30.2012, 6, p. 577-587
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