Interaction effects of media and message on perceived complexity, risk and trust of innovative products
Year of publication: |
2012
|
---|---|
Authors: | Molina-Castillo, Francisco-Jose ; Lopez-Nicolas, Carolina ; Soto-Acosta, Pedro |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 30.2012, 6, p. 577-587
|
Publisher: |
Elsevier |
Subject: | Innovation | Internet | Perceived risk | Trust | Complexity | Online | Offline |
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