Interaction orientation and complaint handling
Year of publication: |
2015
|
---|---|
Authors: | Ramani, Girish ; Knox, George |
Published in: |
Handbook of research on customer equity in marketing. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78100-497-8. - 2015, p. 448-465
|
Subject: | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing |
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