The interaction of product attractiveness and decision-making style on consumer purchase intention : a cultural moderation perspective
Year of publication: |
2023
|
---|---|
Authors: | Soler-Anguiano, Francisco Leonardo ; Zeelenberg, Marcel ; Díaz Loving, Rolando |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 1, p. 19-29
|
Subject: | Consumer decision-making | consumer psychology | emotional decision | individualism and collectivism | marketing | reasoned decision | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Emotion | Kulturelle Identität | Cultural identity | Kollektivismus | Collectivism | Kaufentscheidung | Purchase decision | Persönlichkeitspsychologie | Personality psychology |
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