Do strategy and content matter? : restaurant firms' corporate social responsibility communication on Twitter : a social network theory perspective
Year of publication: |
2023
|
---|---|
Authors: | Sung, Kyong Sik ; Tao, Chen-Wei (Willie) ; Slevitch, Lisa |
Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 23.2023, 2, p. 200-212
|
Subject: | behavioral responses | communication strategy | Corporate social responsibility | emotional responses | sentiment analysis | social network theory | Corporate Social Responsibility | Soziales Netzwerk | Social network | Social Web | Social web | Emotion | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Strategisches Management | Strategic management |
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