Sales and operations planning : using the internet and internet-based tools to further supply chain intergration
Merlin David Stone and Neil David Woodcock
Year of publication: |
2014
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Authors: | Stone, Merlin David ; Woodcock, Neil David |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 1, p. 18-36
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Subject: | Supply chain management | B2B marketing | Interactivity | Channel management | Supply networks | Lieferkette | Supply chain | Internet | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Unternehmensnetzwerk | Business network |
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