The interactive effect of Gestalt situations and arousal seeking tendency on customers' emotional responses: matching color and music to specific servicescapes
Year of publication: |
2010
|
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Authors: | Lin, Ingrid Y. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 4, p. 294-304
|
Subject: | Dienstleistungssektor | Service industry | Ladengestaltung | Store design | Musik | Music | Konsumentenverhalten | Consumer behaviour | Psychologie | Psychology |
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