Music and brand experience in retail stores
Year of publication: |
2009
|
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Authors: | Jain, Rajnish ; Bagdare, Shilpa |
Published in: |
Brand research : [an outcome of the second International Conference on Brand Management]. - New Delhi : Macmillan Publ. India, ISBN 0-230-32870-9. - 2009, p. 261-271
|
Subject: | Einzelhandel | Retail trade | Ladengestaltung | Store design | Musik | Music | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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