Interactive marketing models
Year of publication: |
1975
|
---|---|
Authors: | Aaker, David A. ; Weinberg, Charles B. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 39.1975, 4, p. 16-23
|
Subject: | Absatz | Elektronik |
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