Interactive music for multisensory e‐commerce : The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention
Year of publication: |
2020
|
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Authors: | Hwang, Angel Hsing‐Chi ; Oh, Jeeyun ; Scheinbaum, Angeline Close |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 8 (14.02.), p. 1031-1056
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Publisher: |
Wiley |
Saved in:
Online Resource
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