Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Angel Hsing-Chi Hwang, Jeeyun Oh
| Year of publication: |
2020
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|---|---|
| Authors: | Hwang, Angel Hsing-Chi ; Oh, Jeeyun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-15
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| Subject: | Consumer engagement | E-commerce | Interactive music | Interactivity | Theory of interactive media effects (TIME) | Konsumentenverhalten | Consumer behaviour | Interaktive Medien | Interactive media | Musik | Music | Musikwirtschaft | Music industry | Werbewirkung | Advertising effects | Electronic Commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101928 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238324