Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience
| Year of publication: |
2012
|
|---|---|
| Authors: | van Noort, Guda ; Voorveld, Hilde A.M. ; van Reijmersdal, Eva A. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 4, p. 223-235
|