Consumer responses to creative media advertising : a literature review
Jiska Eelen, Fabiënne Rauwers, Verena M. Wottrich, Hilde A. M. Voorveld and Guda van Noort
| Year of publication: |
2016
|
|---|---|
| Authors: | Eelen, Jiska ; Rauwers, Fabiënne ; Wottrich, Verena M. ; Voorveld, Hilde ; Noort, Guda van |
| Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 19-46
|
| Subject: | Werbung | Advertising | Multimedia | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473399