Interaktion mit Online-Communities : Spielregeln zur Stärkung der Marke
Year of publication: |
2009
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Authors: | Fisher-Buttinger, Claudia ; Vallaster, Christine |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 26.2009, 1, p. 29-33
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Subject: | Markenführung | Brand management | Social Web | Social web | Zielgruppe | Target group |
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