Interaktive Preismechanismen
Eva Charlotte Gerstmeier
| Year of publication: |
2011
|
|---|---|
| Authors: | Gerstmeier, Eva Charlotte |
| Publisher: |
Hamburg : Kovač |
| Subject: | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Marktmechanismus | Market mechanism | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Internet-Auktion | Online auction | Interaktion | Preisbildung | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] ; Description [verlagdrkovac.de] |
| Extent: | 142 S. graph. Darst. 210 mm x 148 mm, 205 g |
|---|---|
| Series: | Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis. - Hamburg : Kovač, ISSN 1437-787X, ZDB-ID 1498925-6. - Vol. 278 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German ; English |
| Thesis: | Zugl.: Frankfurt (Main), Univ. , Diss., 2009 |
| Notes: | Beitr. teilw. dt., teilw. engl. |
| ISBN: | 978-3-8300-5175-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859260