Intercultural Interaction Strategies and Relationship Selling in Industrial Markets - Understanding the buyer's corporate culture should be a key component of marketing strategy for industrial sellers
| Year of publication: |
1999
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| Authors: | Schultz, Roberta J. ; Evans, Kenneth R. ; Good, David J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 6, p. 589-600
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