Social media usage : an investigation of B2B salespeople
Year of publication: |
2012
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Authors: | Schultz, Roberta J. ; Schwepker, Charles H. <Jr.> ; Good, David J. |
Published in: |
American journal of business : applying research to practice ; AJB. - Bingley : Emerald, ISSN 1935-519X, ZDB-ID 2639250-1. - Vol. 27.2012, 2, p. 174-196
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Subject: | United States of America | Social Media | Sales force | Business-to-business marketing | Outcome performance | Norms | Technology | Customer-oriented selling | Verkaufspersonal | Salespeople | B-to-B-Marketing | Internetnutzung | Internet usage | Social Web | Social web | Altersgruppe | Age group | Soziale Norm | Social norm | USA | United States |
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