Intercultural Service Encounters : Cross-cultural Interactions and Service Quality
Year of publication: |
2019
|
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Authors: | Sharma, Piyush |
Publisher: |
Cham : Springer International Publishing |
Subject: | Dienstleistungsmarketing | Services marketing | Interkulturelle Kompetenz | Cross-cultural competence | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour |
Description of contents: |
1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and Implications
|
Extent: | Online-Ressource (VII, 101 p. 9 illus, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-91941-6 ; 978-3-319-91940-9 |
Other identifiers: | 10.1007/978-3-319-91941-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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