Mapping impulse buying : a behaviour analysis framework for services marketing and consumer research
Year of publication: |
2011
|
---|---|
Authors: | Xiao, Sarah Hong ; Nicholson, Michael |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 15/16, p. 2521-2534
|
Subject: | Kaufentscheidung | Purchase decision | Emotion | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values |
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