Interdependency, Contracting, and Relational Behavior in Marketing Channels
Year of publication: |
1996
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Authors: | Lusch, Robert F. ; Brown, James R. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 60.1996, 4, p. 19-38
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