Protecting relational assets : a pre and post field study of a horizontal business combination
Year of publication: |
2011
|
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Authors: | Lusch, Robert F. ; Brown, James R. ; O'Brien, Matthew |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 2, p. 175-197
|
Subject: | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Implizite Kontrakte | Implicit contracts | Austauschtheorie | Social exchange theory |
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