Interference Effects of a Purchase on Subsequent Advertising Within the Category
Year of publication: |
2004
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Authors: | Dahlén, Micael ; Nordfält, Jens |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 26.2004, 1, p. 1-8
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