In-store demonstations as a promotion tool
Year of publication: |
2013
|
---|---|
Authors: | Nordfält, Jens ; Lange, Frederik |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 1, p. 20-25
|
Subject: | Ladengeschäft | Retail outlet | Lebensmitteleinzelhandel | Food retailing | Experiment | Schweden | Sweden |
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