Internacionalización de las cadenas hoteleras españolas : formas de entrada y resultados
Alternative title: | Internationalisation of Spanish hotel chains : entry methods and results |
---|---|
Year of publication: |
enero-febrero 2017
|
Authors: | Cerviño, Julio ; Sánchez-Herrera, Joaquín ; Serra-Cantallops, Antoni ; Baena, Verónica |
Published in: |
Información comercial española : ICE : revista de economía. - Madrid : [Verlag nicht ermittelbar], ISSN 0019-977X, ZDB-ID 731239-8. - Vol. 894.2017, p. 101-116
|
Subject: | international expansion | hotel management models | management contracts | Greenfield |
-
Business process outsourcing relationships in Swiss banking : an exploratory study /
Seidl, Roman.,
-
Gentile-Lüdecke, Simona, (2015)
-
Evaluating foreign market entry mode theories from a hotel industry perspective
Kruesi, Michael, (2017)
- More ...
-
La internalización de la franquicia española y sus formas de penetración de mercados
Baena, Verónica, (2009)
-
International franchise expansion of service chains : insights from the Spanish market
Baena, Verónica, (2012)
-
International franchising decision-making : a model for country choice
Baena, Verónica, (2014)
- More ...