Internal brand equity defines customer experience
Year of publication: |
2009
|
---|---|
Authors: | Ghose, Kamal |
Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 3.2009, 3, p. 177-185
|
Subject: | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Markenführung | Brand management |
-
Brand name and customers' intention
Harwani, Yuli, (2018)
-
Matanda, Margaret Jekanyika, (2013)
-
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han, (2014)
- More ...
-
Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar, (2010)
-
Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina, (2015)
-
Measuring dynamic effects of advertising : a case study in India
Baidya, Mehir Kumar, (2012)
- More ...