Internal branding: an enabler of employees' brand‐supporting behaviours
Year of publication: |
2009
|
---|---|
Authors: | Punjaisri, Khanyapuss ; Evanschitzky, Heiner ; Wilson, Alan |
Other Persons: | Harris, Kim (ed.) |
Published in: |
Journal of Service Management. - Emerald Group Publishing Limited, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 20.2009, 2, p. 209-226
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Brand identity | Brand loyalty | Customer service management |
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