Internal branding: dissecting, re-analysing and re-directing the literature
Year of publication: |
2016
|
---|---|
Authors: | Merrilees, Bill |
Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 324-337
|
Subject: | Interne Markenführung | Internal branding | Bibliometrie | Bibliometrics |
-
Internal branding : conceptualization from a literature review and opportunities for future research
Barros-Arrieta, David, (2021)
-
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K., (2022)
-
Leijerholt, Ulrika, (2021)
- More ...
-
Dennis, Charles, (2009)
-
How brand-oriented strategy affects the financial performance of B2B SMEs
Anees-ur-Rehman, Muhammad, (2018)
-
Marketing stakeholder analysis: Branding the Brisbane Goodwill Games
Merrilees, Bill, (2005)
- More ...