Internal Branding : ein zentraler Baustein des Corporate Reputation Managements
Ralf T. Kreutzer
| Year of publication: |
2014
|
|---|---|
| Authors: | Kreutzer, Ralf T. |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Interne Markenführung | Internal branding | Firmenimage | Corporate reputation | Strategisches Management | Strategic management | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XI, 46 S. 27 schw.-w. Ill., 1 schw.-w. Tab 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-658-06888-4 ; 978-3-658-06888-2 ; 978-3-658-06889-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010412523