Internal communication and employer branding within a humanistic model : a case study of IKEA (Spain, 2019-2021)
Lucía Pérez-Pérez, Inmaculada Berlanga and Juan Salvador Victoria
| Year of publication: |
2023
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|---|---|
| Authors: | Pérez-Pérez, Lucía ; Berlanga, Inmaculada ; Victoria, Juan Salvador |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 28.2023, 2, p. 213-229
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| Subject: | Employer branding (EB) | Humanistic model | IKEA | Internal communication | Stakeholders | Personalmarketing | HR marketing | Interne Kommunikation | Spanien | Spain | Stakeholder | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Personalmanagement | Human Resource Management | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-03-2022-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288171