Internal market orientation and market-oriented behaviours
Year of publication: |
2010
|
---|---|
Authors: | Lings, Ian N. ; Greenley, Gordon E. |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 21.2010, 3, p. 321-343
|
Subject: | Personalmarketing | HR marketing | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Großbritannien | United Kingdom |
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