Internal marketing : a qualitate study of culture change in the UK banking sector
Year of publication: |
2007
|
---|---|
Authors: | Kelemen, Mihaela ; Papasolomou, Ioanna |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 7/8, p. 745-767
|
Subject: | Organisatorischer Wandel | Organizational change | Finanzdienstleistung | Financial services | Bank | Qualitätsmanagement | Quality management | Großbritannien | United Kingdom |
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