Internal marketing: a qualitative study of culture change in the UK banking sector
| Year of publication: |
2007
|
|---|---|
| Authors: | Kelemen, Mihaela ; Papasolomou, Ioanna |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 7-8, p. 746-768
|