Internal marketing as a change management tool: A case study in re-branding
| Year of publication: |
2010
|
|---|---|
| Authors: | Finney, Sherry ; Scherrebeck-Hansen, Mette |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 16.2010, 5, p. 325-345
|