Internal marketing : the tools and concepts for costumer-focused management
Pervaiz K. Ahmed and Mohammed Rafiq
| Year of publication: |
2002
|
|---|---|
| Authors: | Ahmed, Pervaiz K. ; Rafiq, Muhammad |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Internes Marketing | Kundenorientierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 299 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-4838-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004711129